This week I’m in conversation with Charlotte Williams, Founder of SevenSix Agency
We discuss:
- Identity
- Wash day routine
- Natural Hair Journey
- Going Viral
- What it takes to build a successful influencer marketing agency.
- How working as an influencer inspired Charlotte to make a change in the industry.
- Success despite sucking at maths
- Building a team that plays to individual strengths
Timeline
02:42 Natural Hair This or That “Satin Pillow Case All Day Every Day”
04:45 Go to Products / Accessories “I have been using the same products for ages”
07:45 Curl Icon “ When I was younger I don’t remember anyone having curly hair, apart from…”
09:48 When we first met
10:32 Stalkers sending flowers
11:33 “This is actually something I spoke with my therapist about last week”
12:47 “My hair was very much put away”
13:53 “I didn’t realise my hair was curly until I was 15”
15:00 “Things got different when I started to realise I was curly, I started to experiment”
18:10 “I never saw anyone with hair like mine”
24:30 “and so I went natural”
30:23 Marketing experience
35:14 “Curly and afro hair can’t be professional ?!”
37:30 “We just don’t have access to those types of influencers”
40: 31 Going viral
45:05 “It’s really easy to come up with an idea and just do it”
48:04 Health Habits I’ve taken my phone out of the equation in the morning, I’ve now got an…”
53:40 Book Talk
56:22 Michelle Obama
58:00 The plug
Books:
The Lonely Londoners, Sam Selven – https://www.newbeaconbooks.com/caribbean-fiction/the-lonely-londoners
Becoming, Michelle Obama
https://www.newbeaconbooks.com/african-american-non-fiction/becoming?rq=obama
Links
Charlotte Williams
https://instagram.com/charlottesevensix
SevenSix Agency
http://www.sevensixagency.com/
https://instagram.com/sevensixagency
Sustainably Influenced Podcast
https://instagram.com/sustainablyinfluenced
Natural Hair Products:
Boucleme Website
https://www.boucleme.co.uk/collections/style
Boucleme Instagram
https://instagram.com/boucleme?igshid=ehet4g6b85eg
Dizziak Website:
https://dizziak.com/product/dizziak-deep-conditioner/
Dizziak Instagram
https://instagram.com/dizziaklondon
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www.instagram.com/thecurlsquad
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